Our Story
Where It All Began
Welcome to Amal Saeed Womenswear! Where passion, purpose and craftsmanship converge. Our founder, Amal Saeed, embarked on a transformative journey in the fashion industry driven by self-learning and a relentless pursuit of skill development.
In the midst of the 2020 pandemic, Amal seized the opportunity to immerse herself in the world of fashion, honing her skills and seeking mentors to guide her. The turning point came during a 2021 trip to Spain, where Amal fell in love with the intricate silk work. Inspired by a deep desire to uplift others, she envisioned creating a platform that would not only grow her buisness but also empower Yemeni artists.
Motivated by a dream to showcase the rich talents of Yemeni artists, Amal envisioned turning their artwork into exquisite silk pieces. She aims to redefine the value placed on their skills, fostering an appreciation for the artistry that lies within Yemen.
Amal’s entrepreneurial journey wasn’t without challenges. Building this brand required acquiring diverse skills and overcoming obstacles, reflecting her unwavering commitment to the vision. With a conviction that the high-end fashion industry had lost the essence of craftsmanship, Amal is on a mission to restore love and artistry to her pieces, making them not only beautiful but also affordable for our cherished customers.
At Amal Saeed, we invite you to join us on this journey of art, culture, and craftsmanship. Discover pieces that tell a story, each woven with passion and purpose.
vision
Our vision is to redefine luxury, making it accessible without compromising quality. We’re dedicated to showcasing craftsmanship, reviving the essence of passion-infused fashion.
Mission
Our mission is to blend artistry, craftsmenship, and premium materials, crafting timeless products that transcend fashion trends, becoming enduring symbols of personal styles.
core Values
Perseverance
In the world of business, obstacles are an inevitable part of the process. However, it is our unflinching persistence that enable us to overcome the most challenging obstacles. Our brand stands to resolute in its commitment to exploring innovative solutions that mutually benefit all parties involved. It is through our determination that we aspire to overcome obstacles and create pathways to success.
Making a difference
At the heart of our mission is the profound desire to make a difference, not only within our organization but also within the lives of our employees and our community. We recognize the significance of each individual within our company, valuing their contribution and promoting a supportive environment. Furthermore, er are committed to making a positive impact on our customers. We go above and beyond to meet the needs of our clientele, believing that the smallest gesture can result in significant transformations.
Integrity
The cornerstone of our brand is integrity. We believe that our actions should consistently mirror our deeply ingrained values, irrespective of their public visibility. In collaboration with our suppliers, we uphold uncompromising standards pertaining to labor and environmental practices, ensuring that our partners share our dedication to ethical conduct. Beyond being a mere fashion label, our brand represents a progressive moevment towards a more ethical and sustainable future for the industry. By embracing and championing integrity, we aim to reshape the fashion landscape, setting a new standard for conscientious business practices.
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