Amal Saeed Womenswear

Our Story

Where It All Began

Amal Saeed Womenswear is a Dubai based family led business founded by two sisters with a shared vision of redefining luxury fashion. At the heart of the brand is the fashion designer Amal Saeed, who approaches each collection as if she is creating a work of art at the highest quality: using the finest Italian fabrics, Swarovski crystals, and the meticulous work of highly skilled hand embroidery work, every design tells a story—thoughtfully crafted, deeply intentional, and timeless in its elegance. With playful touches and vibrant colors, each piece is designed to inspire curiosity, positivity and individuality.
 
In a world that moves quickly, Amal takes inspiration from the origins of haute couture—where quality, craftsmanship, and storytelling converge to create garments that last a lifetime. Driven by a belief that the high-end fashion industry has lost touch with true craftsmanship, Amal is on a mission to bring back the love and artistry that once defined it. Inspired by her time in the vibrant markets of Sevilla, Spain, where the initial spark for her brand was born, she infuses each piece with purpose and passion.
 
Unlike fast fashion, our designs are crafted with longevity at the core. Each piece is made to stand out, endure through time, and be lovingly passed down from one generation to the next. Our vision is for every Amal Saeed Womenswear design to become a timeless collectible—not only admired for its elegance, but cherished for the emotion it evokes.
 
For us, luxury is deeply personal. It is found in quality, in individuality, and in the emotions our designs inspire. This is the heart of Amal Saeed Womenswear: fashion that is as timeless as it is personal, and as unique as the women who wear it.

vision

Our vision is to redefine luxury, making it accessible without compromising quality. We are dedicated to showcasing craftsmanship and reviving the essence of passion-infused fashion.

Mission

Our mission is to create premium-quality, collectible pieces that are unique, timeless, and crafted to endure the test of time.

core Values

Perseverance

In the world of business, obstacles are an inevitable part of the process. However, it is our persistence that enable us to overcome the most challenging obstacles. Our brand stands to resolute in its commitment to exploring innovative solutions that mutually benefit all parties involved. It is through our determination that we aspire to overcome obstacles and create pathways to success.

Making a difference

At the heart of our mission is the profound desire to make a difference, not only within our organisation but also within the lives of our employees and our community. We recognise the significance of each individual within our company, valuing their contribution and promoting a supportive environment. Furthermore, we are committed to making a positive impact on our customers. We go above and beyond to meet the needs of our clientele, believing that the smallest gesture can result in significant transformations.

Integrity

The cornerstone of our brand is integrity. We believe that our actions should consistently mirror our deeply ingrained values, irrespective of their public visibility. In collaboration with our suppliers, we uphold uncompromising standards pertaining to labor and environmental practices, ensuring that our partners share our dedication to ethical conduct. Beyond being a mere fashion label, our brand represents a progressive movement towards a more ethical and sustainable future for the industry. By embracing and championing integrity, we aim to reshape the fashion landscape, setting a new standard for conscientious business practices.

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