Our Story
Luxurious Womenswear & Accessories
Where It All Began
Amal Saeed Womenswear is a Dubai based family led business founded by two sisters with a shared vision of redefining luxury fashion. At the heart of the brand is the fashion designer Amal Saeed, who approaches each collection as if she is creating a work of art at the highest quality: using the finest Italian fabrics, Swarovski crystals, and the meticulous work of highly skilled hand embroidery work, every design tells a story—thoughtfully crafted, deeply intentional, and timeless in its elegance. With playful touches and vibrant colors, each piece is designed to inspire curiosity, positivity and individuality.
In a world that moves quickly, Amal takes inspiration from the origins of haute couture—where quality, craftsmanship, and storytelling converge to create garments that last a lifetime. Driven by a belief that the high-end fashion industry has lost touch with true craftsmanship, Amal is on a mission to bring back the love and artistry that once defined it. Inspired by her time in the vibrant markets of Sevilla, Spain, where the initial spark for her brand was born, she infuses each piece with purpose and passion.
Unlike fast fashion, our designs are crafted with longevity at the core. Each piece is made to stand out, endure through time, and be lovingly passed down from one generation to the next. Our vision is for every Amal Saeed Womenswear design to become a timeless collectible—not only admired for its elegance, but cherished for the emotion it evokes.
For us, luxury is deeply personal. It is found in quality, in individuality, and in the emotions our designs inspire. This is the heart of Amal Saeed Womenswear: fashion that is as timeless as it is personal, and as unique as the women who wear it.
our vision
The vision of the brand is to eventually promote Amals Yemeni heritage and culture through its products, while also providing employment opportunities for artisans in Yemen.
The brand would work closely with artisans in Yemen to create unique products that are not only aesthetically pleasing but also have a story behind them. We believe that creativity should be valued and that everyone should have a chance to express themselves through fashion.
Our core Values
Perseverance
We understand that every business faces challenges, but we also know with perseverance & determination we can overcome challenges ahead. We would face many challenges working with artist in Yemen, however the brand aims to find ways to tackle that issue and find solutions for both parties.Making a difference
We aim to make a difference to our employees/artists by providing opportunities for employment to our workers. We emphasize the importance of each individual within a small company. We plan to support our co-workers who may have family emergencies as best as we can. Furthermore, we aim to also make a difference to our Customers. We go above and beyond for our clients whenever possible, we understand that sometimes little things can make a big difference.Integrity
We believe that our actions should always reflect our values, regardless whether they are public or not. We work closely with suppliers to ensure they meet our high standards for labor & environmental practices. Our brand is more than just a fashion label; it’s a movement towards a more ethical & sustainable future for the industry.Latest From Amal Saeed!
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